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{"id":59,"date":"2023-09-12T14:37:41","date_gmt":"2023-08-30T20:20:23","guid":{"rendered":"https:\/\/cur009.brethummel.com\/?p=59"},"modified":"2023-09-19T15:25:39","modified_gmt":"2023-09-19T20:25:39","slug":"sustainability-expert-thinks-we-all-need-reusable-solution-rcup","status":"publish","type":"post","link":"https:\/\/cur009.brethummel.com\/sustainability-expert-thinks-we-all-need-reusable-solution-rcup\/","title":{"rendered":"This sustainability expert thinks we all need r.Cup. Here\u2019s why."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-59","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":{"content_blocks":[{"acf_fc_layout":"block_text","text_content":"

This sustainability expert thinks we all need r.Cup. Here\u2019s why.<\/h1>","text_content2":"","text_buttons":null,"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_textimage","textimage_image":{"image":61,"video_files":{"mp4":null,"webm":null},"style":"circle","anchor":"middle","caption":""},"textimage_lottie":{"background":null,"lottie":null,"style":"full"},"textimage_video":{"video":null,"style":"widescreen","caption":""},"textimage_slides":{"style":"rect","slides":null},"textimage_content":"Not many people have worked on climate solutions longer than Matt Prindiville, who\u2019s advised everyone from the United Nations to the world\u2019s top brands\u2014and Matt believes reuse is key to saving the planet. He recently told Forbes that \u201cthere is no way we can hit our climate goals without reuse\u201d.\r\n\r\nMatt is particularly excited about r.Cup, the reusable cup for live events. We sat down with him to find out why.\r\n

What do you think makes r.Cup such a strong solution?<\/h3>\r\nMatt:<\/strong><\/em> We\u2019ve seen a lot of reuse companies come on the scene\u2014and, for some of them, it\u2019s hard to tell if they\u2019re much more than a website, a prayer, and an idea.\r\n\r\nWhat I\u2019m impressed about with r.Cup is that they\u2019ve got traction and they\u2019ve got a model that works, and they\u2019re replicating that model.","textimage_buttons":null,"textimage_display":{"custom_class":"","block_name":"","display_block":true},"textimage_settings":{"style":"image","background":"bkgnd-white|light","orientation":"right","align_text":"left","include_button":false,"captions":false},"textimage_carousel":{"captions":false,"arrows":false},"textimage_columns":{"configuration":"two-thirds"}},{"acf_fc_layout":"block_text","text_content":"

You talk a lot about the importance of a \u201creuse infrastructure\u201d. What do you mean by that?<\/h3>\r\nMatt:<\/strong><\/em> We kind of take it for granted today that you can recycle most places, right? You can recycle at home, you can recycle at the office, you can recycle at the park. We forget that it took a lot of investment and building out of the infrastructure behind the scenes to make all of that happen. Reuse is going to take that same kind of investment.","text_content2":"","text_buttons":null,"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_pullquote","pullquote_quote":"\u201cWhat's exciting about r.Cup is that they are some of the very first pioneers in building that infrastructure, working out the kinks, learning from it, and then even providing what they've learned as an opportunity for other companies to use their platform.\u201d","pullquote_attribution":"Matt Prindiville","pullquote_display":{"custom_class":"","block_name":"","display_block":true},"pullquote_settings":{"background":"bkgnd-light|light"}},{"acf_fc_layout":"block_textimage","textimage_image":{"image":83,"video_files":{"mp4":null,"webm":null},"style":"circle","anchor":"middle","caption":""},"textimage_lottie":{"background":null,"lottie":null,"style":"full"},"textimage_video":{"video":null,"style":"widescreen","caption":""},"textimage_slides":{"style":"rect","slides":null},"textimage_content":"

Is there a market for that kind of infrastructure?<\/h3>\r\nMatt:<\/strong><\/em> We\u2019ve seen a lot of interest from city and government officials that are tired of all the garbage and the overflowing garbage cans. We hope that in the future some of the funding that cities are putting into solid waste management and recycling will actually go to reuse.\r\n

Are there any additional advantages to reuse?<\/h3>\r\nMatt:<\/strong><\/em> What\u2019s cool about reuse is that it\u2019s very locally based. You need to be able to collect, wash, sanitize, dry, and turn around those cups quickly and get it right back out there\u2014and so you\u2019re creating jobs in your cities and communities.","textimage_buttons":null,"textimage_display":{"custom_class":"","block_name":"","display_block":true},"textimage_settings":{"style":"image","background":"bkgnd-white|light","orientation":"left","align_text":"left","include_button":false,"captions":false},"textimage_carousel":{"captions":false,"arrows":false},"textimage_columns":{"configuration":"one-third"}},{"acf_fc_layout":"block_pullquote","pullquote_quote":"\u201cThe average stadium could eliminate 62 tons of plastic waste every year by converting to a reusable cup like r.Cup, which can be used 300 times and then recycled.\u201d","pullquote_attribution":"Source: Reuse Wins at Events<\/a>, co-authored by Matt Prindiville","pullquote_display":{"custom_class":"","block_name":"","display_block":true},"pullquote_settings":{"background":"bkgnd-light|light"}},{"acf_fc_layout":"block_text","text_content":"

Is there anything else that stands out about r.Cup?<\/h3>\r\nMatt:<\/strong><\/em> What r.Cup is doing that I think is really smart is to start with the low-hanging fruit\u2014start with the places where the people are coming together, like the concert halls and stadiums and sports venues and then use that as a platform to build the infrastructure for people having to-go coffee cups and to-go containers. I\u2019ve since heard that vision from other entrepreneurs in the space, but I first heard it articulated by Michael Martin at r.Cup\u2014and it\u2019s now the model they\u2019re replicating around the country. It\u2019s very exciting to see.\r\n\r\nRecently Matt hosted r.Cup founder Michael Martin and CRO Tina Swanson on the Indisposable Podcast. You can hear their conversation here<\/a>.","text_content2":"","text_buttons":null,"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_text","text_content":"

A better future is in your hands.<\/h2>\r\nReady to switch to reuse?","text_content2":"","text_buttons":[{"button":{"settings":{"type":"page","color":"primary"},"destination":{"text":"Let\u2019s Connect","url":"","page":26,"anchor":"","new_tab":false,"email":""}}}],"text_display":{"custom_class":"cta","block_name":"CTA","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-secondary|light","align_text":"center","pair_with":[],"include_button":true},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}}]},"yoast_head":"\nSustainability expert thinks we all need reusable solution r.Cup<\/title>\n<meta name=\"description\" content=\"Experts say reusable solutions are the only way we\u2019ll meet our climate goals, and reuse company r.Cup stands out as one of the best.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This sustainability expert thinks we all need r.Cup. 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