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{"id":434,"date":"2023-09-12T15:59:48","date_gmt":"2023-09-12T20:59:48","guid":{"rendered":"https:\/\/cur009.brethummel.com\/r-cup-debuts-at-worlds-largest-trade-show-for-natural-and-organic-products-2\/"},"modified":"2023-09-18T15:57:23","modified_gmt":"2023-09-18T20:57:23","slug":"coca-cola-selects-rcup-as-reusable-cup-system-partner","status":"publish","type":"post","link":"https:\/\/cur009.brethummel.com\/coca-cola-selects-rcup-as-reusable-cup-system-partner\/","title":{"rendered":"Coca-Cola selects r.Cup as their partner for reusable cups. Here\u2019s why."},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":{"content_blocks":[{"acf_fc_layout":"block_text","text_content":"

Coca-Cola selects r.Cup as their partner for reusable cups. Here\u2019s why.<\/h1>","text_content2":"","text_buttons":null,"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_textimage","textimage_image":{"image":436,"video_files":{"mp4":null,"webm":null},"style":"circle","anchor":"middle","caption":""},"textimage_lottie":{"background":null,"lottie":null,"style":"full"},"textimage_video":{"video":null,"style":"widescreen","caption":""},"textimage_slides":{"style":"rect","slides":null},"textimage_content":"Last week The Coca-Cola Company announced its partnership<\/a> with r.Cup, as part of their commitment to reduce single-use waste.\r\n\r\nThis collaboration has the potential to keep millions of single-use cups out of landfills\u2014and it\u2019s gaining global attention.\r\n
Switching to reusable cups<\/h3>\r\nCoca-Cola is working with fountain-drink concessionaires across North America to convert from single-use beverage cups to r.Cup\u2019s reusable cup system\u2014at music and sports venues, cinemas, restaurants, corporations, and other locations that dispense Coca-Cola beverages.\r\n\r\n\u201cOur customers are asking for reusable solutions,\u201d said Anton van Zyl, director of sustainable packaging strategy at Coca\u2011Cola North America, and reuse is a big part of the brand\u2019s World Without Waste initiative\u2014to have 25% of its global product volume served to consumers in reusable packaging by 2030.\r\n\r\nVan Zyl and his team see r.Cup as a smart, workable solution.","textimage_buttons":null,"textimage_display":{"custom_class":"","block_name":"","display_block":true},"textimage_settings":{"style":"image","background":"bkgnd-white|light","orientation":"right","align_text":"left","include_button":false,"captions":false},"textimage_carousel":{"captions":false,"arrows":false},"textimage_columns":{"configuration":"two-thirds"}},{"acf_fc_layout":"block_pullquote","pullquote_quote":"\u201cOur customers are asking for reusable solutions.\u201d","pullquote_attribution":"Anton van Zyl, Coca-Cola North America","pullquote_display":{"custom_class":"","block_name":"","display_block":true},"pullquote_settings":{"background":"bkgnd-light|light"}},{"acf_fc_layout":"block_text","text_content":"
Why r.Cup?<\/h3>\r\nCoca-Cola has partnered with r.Cup because \u201cr.Cups can be used up to hundreds of times, with proper handling and sanitization, and then upcycled at the end of their lifecycle.\u201d\r\n\r\nThe company also notes that r.Cup delivers \u201ca more premium drinking experience\u201d for guests, while making the process of reuse easy for venues and concessionaires. The r.Cup team handles everything from collecting the used cups to washing, sanitizing, inspecting, and repackaging them to be used again.\r\n\r\nEvery element of the closed-loop r.Cup model is designed to create operational efficiencies for concessionaires.\r\n
Sustainability with integrity<\/h3>\r\nCoca-Cola sees r.Cup\u2019s commitment to the communities they serve as an important differentiator as well.\r\n\r\nAs they note on their website<\/a>, r.Cup\u2019s wash hubs are \u201ccreating dozens of jobs primarily for second chance workers and military veterans and are funneling a percentage of profits to nonprofits that are working to tackle the packaging-waste crisis.\u201d\r\n\r\n\u201cWe believe pursuing sustainability with integrity is how we can change the world,\u201d says Michael Martin, founder and CEO of r.Cup and its parent company r.World. \u201cWe\u2019ve been intentional about every last piece of our reuse system\u2014so we can do the most good for our planet and our world.\u201d","text_content2":"","text_buttons":null,"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_pullquote","pullquote_quote":"\u201cOffering reusable cups is a small way we can all make a big dent in the packaging waste challenge.\u201d","pullquote_attribution":"Michael Martin, r.Cup","pullquote_display":{"custom_class":"","block_name":"","display_block":true},"pullquote_settings":{"background":"bkgnd-light|light"}},{"acf_fc_layout":"block_text","text_content":"
Leading the way in the reuse movement<\/h3>\r\nAs one of the first global beverage brands to launch a concerted effort to reduce single-use waste, Coca-Cola is testing and proving what works best.\r\n\r\n\u201cPartnering with innovators like r.Cup is one such example where through pilots we are experimenting, learning and expanding the options for our consumers to enjoy our beverages in reusable packaging,\u201d said van Zyl.\r\n
Making a difference, from coast to coast<\/h3>\r\nAlready Coca-Cola concessionaires from Washington D.C. to Washington State, and major cities across the country, have implemented the r.Cup program. With Coca-Cola\u2019s partnership, r.Cup will continue expanding into additional cities as well.\r\n\r\n\u201cOur mission is to build a movement\u2014and ultimately an infrastructure\u2014to support the reuse economy while creating a broader economic impact in the community,\u201d says Martin. \u201cOffering reusable cups is a small way we can all make a big dent in the single-use waste crisis.\u201d\r\n\r\n You can see the full announcement from Coca-Cola here.<\/a>","text_content2":"","text_buttons":[{"button":{"settings":{"type":"page","color":"primary"},"destination":{"text":"Let\u2019s Connect","url":"","page":26,"anchor":"","new_tab":false,"email":""}}}],"text_display":{"custom_class":"","block_name":"","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-white|light","align_text":"left","pair_with":[],"include_button":false},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}},{"acf_fc_layout":"block_text","text_content":"
A better future is in your hands.<\/h2>\r\nWant to serve your Coca-Cola beverages in reusable cups?","text_content2":"","text_buttons":[{"button":{"settings":{"type":"page","color":"primary"},"destination":{"text":"Let\u2019s Connect","url":"","page":26,"anchor":"","new_tab":false,"email":""}}}],"text_display":{"custom_class":"cta","block_name":"CTA","display_block":true},"text_settings":{"style":"one-col","background":"bkgnd-secondary|light","align_text":"center","pair_with":[],"include_button":true},"text_columns":{"settings":{"wrap":"wrapped","configuration":"equal"},"backgrounds":{"col_one":"bkgnd-white|light","col_two":"bkgnd-white|light"},"alignment":{"col_one":"middle","col_two":"middle"}}}]},"yoast_head":"\nCoca-Cola Selects r.Cup as Their Reusable Cup System Partner<\/title>\n<meta name=\"description\" content=\"Coca-Cola is driving a switch from single-use to reusable cups. 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