r.Cup is now r.World – The reuse movement just got bigger.

We’re doing the most good for the planet. And your business.

If you’re looking for the easiest, most impactful, and most profitable way to reduce waste, you won’t find a better solution than r.World.

“They’ve fine-tuned a process that just works.”

StephanieEnvironmental Consultant

“It streamlined our concessions.”

JustinVenue Manager

“People love it.”

ZachBar Manager

The most sustainable.

After 30 years of creating sustainable solutions for the live event industry, we know what works and what doesn’t—and we bring that expertise to you.

  • The lowest possible carbon footprint at every step of the process.
  • Proven better for the environment than composting, recycling, and any other reusables.

The most easy.

We make reuse effortless for your operations—so you can eliminate waste without adding work.

  • Streamlined to fit seamlessly into what you’re already doing
  • Includes shoulder-to-shoulder support from our team
  • Easy ordering and tracking on the r.Turn™ app
  • Includes everything you need to ensure high harvest rates, including custom signage, bins, training, and support

The most ROI.

r. World is a sustainable choice for the planet — and for your bottom line.

  • Our reuse system lets you turn cups and serveware into a revenue generator.
  • We offer a no-risk funding model that makes it easy and cost-free to eliminate your single-use waste.
  • Venues with r.World reusables see per-head sales go up, while housekeeping costs and tipping fees go down. Plus they have a sustainable asset with sponsorship opportunities.
  • The high-quality cups from r.World save time for your servers, with easier pouring and stacking, which means faster service, happier guests, and happier staff.

The most robust.

We serve businesses and crowds of every size—from 300 to 300,000—and we’re equipped to support whatever you need. We were the first large-scale reuse company in the U.S., with a five-year headstart to perfect our process.

  • Endlessly scalable across any market
  • Tested, proven, and refined in every kind of venue and food service operation
  • Thousands of successful activations
  • The most advanced reuse platform available
  • Built on state-of-the-art technologies:
    • Proprietary Ecolab® Sanitization Technology
    • AI-based Quality Assurance System
    • QR and RFID technology
  • Includes advanced insights and reporting on your true environmental impact across a range of metrics

The most awarded and trusted.

Our founder has been working on solving the single-use crisis since before anyone else was even thinking about it, and we’ve been leading the industry in saving our planet for decades.

  • A team of collaborators and movement makers
  • Experienced, mature leadership
  • Trusted and preferred by the world’s top artists

The most committed to your community.

We’re locally invested and fully committed to your city.

  • Providing second-chance employment opportunities
  • Built in development zones, whenever possible
  • Providing wash services for other reuse efforts in town
  • U.S.-based and U.S.-produced

The most passionate about solving the single-use crisis.

If you want a partner that’s truly committed to supporting our planet and the people who live on it—while also supporting your business—we want to work with you.

  • Built by the innovators who’ve been bringing sustainable solutions to live events since 1990
  • 10% of our company was donated to nonprofits that are tackling the single-use waste crisis
  • Ready to support you in any way we can

Say yes to the most good.

With r.World, you don’t just get the best and easiest reuse system in the world. You also get a partner who’s committed to doing the most good for the planet, for your business, for people, and for our communities, every step of the way.

We’re building the reuse infrastructure today that will shape the world tomorrow.

r.World is the largest, most respected, and only reuse company focused on building the requisite infrastructure, platform, and movement for the reuse economy.

A better future is in your hands.

Ready to switch to reuse?